What do you believe sets Fonterra apart from other dairy product producers, marketers, and distributors?
Whether you have direct experience in the dairy industry or not, your interviewer wants to be assured that you have a strong understanding of it and where Fonterra stands amongst its competitors. In the end, your interviewer is hoping that what you see as setting them apart holds true to your own personal beliefs and values.
"I have researched Fonterra Limited and your competitors extensively. I understand that you have a further reach into health-based products and pediatric products. I appreciate that a lot of your research goes into topics such as dairy and pediatrics, gut health, and the benefits of milk enzymes on cognitive function. I want to join a company that is more than just a producer, but also a thought leader in the dairy industry."
"The fact that Fonterra is a co-operative owned by the farmers of New Zealand gives you a distinct advantage in the sourcing and production of milk, yogurt, and other dairy products. The farmers are deeply rooted in the decisions your co-operative makes and this would be amazing to be a part of. I'm also confident that your principles of taking care of the environment and the care you show for others puts you in the highest regard of the people of New Zealand."
This question is very similar to the "Why do you want to work for us?" question. Prior to your interview with Fonterra, be sure to take the time to do your research on the co-operative and come to your interview prepared to discuss the qualities that you feel make them the ultimate employer and provider of dairy products. Speak with passion as you answer this question and be sure to reiterate that this is the dream job for you.
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
After thoroughly researching both Fonterra and other competitors. I have found Fonterra's improvement rate and providing the best and healthiest products second to none. For example; reducing sugar for the more children-friendly products. I want to be a part of the future this company can provide for our generation, people, and environment.
Chad's Feedback
Good answer! Citing specific information, such as the reduction of sugar in children's products, is a good way to highlight knowledge gained through pre-interview research, and demonstrate interview preparedness. This question is similar to, "Why do you want to work for us?". If you would like to read more about answering this challenging question, you can find a guide here: https://www.mockquestions.com/articles/How to Answer: Why Do You Want to Work Here?/
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