Are you familiar with the full range of products that fall under the dairy category? Of these categories, where do you believe Fonterra is the strongest?

"In the simplest of forms, dairy products are milk and any products made from, or containing milk. This is a very wide range of products that people all over the world consume. Dairy products include milk, yogurt, cheese, ice cream, and calcium-fortified soymilk. And this doesn't include just milk from cows, but from all mammals. I believe that of the multitude of dairy categories, Fonterra Limited stands out in the cheese department. Your selection is unique and affordable. For instance, I make sure to have PZMP Mozzarella in my fridge at all times!"

"For a product to be considered dairy, it must be produced from the milk of mammals and the two most commonly consumed are from cows and goats. I consider yogurt, milk, cheese, butter, and ice cream to be the most commonly purchased dairy items in New Zealand and around the world. Being a baker myself, I'm very partial to the whey protein made by Fonterra as it's an amazing product that simply can't be matched by your competitors."

To answer this question strongly, you will likely have to do some research on the Fonterra website and recall the information that you have read. If you have first-hand consumer experience with any of their dairy products, speak positively about those experiences to show your interviewer that you are a believer in their products. Don't forget to discuss dairy products in general. Next, think about which of these product categories stands out for Fonterra, compared to its competitors.

Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.