Describe a feature you would like to see added to the Coinbase app.

Remember to discuss the value you would expect to see if the feature were to be included in your answer. Improvements with tangible potential for revenue generation, user base increase, or customer satisfaction are more impactful than those with benefits that are ambiguous.

"I am a crypto investor and I have used a number of platforms in the past including Coinbase. I really enjoyed how user-friendly Coinbase was for me as a first-time investor, but I moved to other platforms over time mostly due to the fee structure.

I did some research prior to interviewing here and one of the most common themes that I found was dissatisfaction with the Coinbase fees for deposits and trades. I think it would be worthwhile to explore a reduction or elimination in fees for deposits. Alternatively, a flat fee could also make sense. This would allow users to move money into their account on-demand without worrying that they are losing their potential profits before they even trade.

In the event trade fees were reduced, I think it could make sense to adopt a volume-based reduction. This would serve as an incentive for customers to trade at higher volumes to save money. This may entice more seasoned investors who leave in favor of lower fee products like eToro to stay. This may also help to lure new customers from other more expensive platforms aimed at new investors."