"A few months ago, a customer from out of town came into our store because she needed an outfit for a funeral -- she was in town visiting family when unexpected tragedy struck. The customer was obviously distraught and needed special attention. I went to the neighboring coffee shop and bought the customer a tea, took her to a comfortable area of the store, and, with her consent, went through the store and grabbed a few items that I thought would be appropriate for her needs. She was so grateful to not have to shop or try on several items to find the right thing -- I was able to find her a dress that worked well for the ceremony, and she gave me her credit card so that I could complete her transaction while she remained in the fitting room area to be alone and gather herself. It was a hard day, but it was a really rewarding experience."