Your interviewer aims to evaluate how service-oriented you are and needs to determine whether you would meet their standard of commitment to their members. They need to ensure whomever they recruit can represent the AAA brand. As they say on the national office's career website, "At AAA, everything we do revolves around our members. From helping save the day after a breakdown to making a dream vacation a reality, ensuring member needs are met is our top priority. Come learn what it's like to work for cardholders, not shareholders." And, as AAA's Mid-Atlantic territory says, "As a not-for-profit membership organization, our priority remains focused on one thing, YOU, our valued member." So touch on your commitment to, the approach you take, and the philosophy you've applied to your service background. And make sure you frame your answer correctly. Remember, at AAA, they are members, not customers, who you would be serving.