When an interviewer asks this question, they want to know if you've taken the time to learn about the company. This demonstrates your interest in working for the company and helps ensure the company is a good fit for you as well. Before your interviewer, conduct research about the company by checking out their website, social media, community news, and by reading reviews from clients and customers. In your response, demonstrate that you did your due diligence and reiterate your interest in working for this company. You can also use this time to ask questions about anything you read during your research.

"After reviewing your website, I learned that some of your biggest clients are in the education industry. The projects shown were very impactful and I was impressed by the stellar reviews from your clients. Based on what I've seen, this is a company I'd be proud to work for."