Master 30 Product Manager interview questions covering prioritization, metrics, and product strategy.
Question 9 of 30
Why the Interviewer Asks This Question
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It's important that a product manager knows how to shut down a product or service. The interview wants to know if you have real-world experience with the end-of-life process or, if not, that you at least have a solid understanding of what the process looks like.
Talk to the interviewer about the various elements you would take under consideration during this process. Focus on how important it is to not lose large clients or damage the company's image when going through this process. If possible, use personal examples.
"Shutting down a product line is not a simple process. There is a lot to think about. Once the decision is final, and you understand why the decision was made, you have to inform the sales team and prepare them to communicate the closure with customers. In my last experience with closing out a product, we had a lot of discussions around migrating customers to alternative products or the potential of upselling them, and how to best help customers make the change. We also had to consider the financial elements of the closure, such as offering any rebates or refunds. Then there were the scheduling decisions to make, such as when to stop product sales and discontinue availability and when to stop offering customer support. Lastly, we had to keep in mind how to fulfill our existing contractual obligations to large customers. There is a lot that goes into the end-of-life process for a product. It certainly isn't an easy process, but I have experience and am capable of successfully seeing the process through from beginning to end."
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Written by Tiffany McPherson
30 Questions & Answers • Product Manager

By Tiffany

By Tiffany