Product Manager Mock Interview
Master 30 Product Manager interview questions covering prioritization, metrics, and product strategy.
Question 25 of 30
When presented with alternative product proposals, how do you decide which one to proceed with?
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William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
As a product manager, you may find yourself challenged with choosing one product to move forward with out of a selection of proposals. The interviewer wants to know how you will determine which is likely to be the most successful or how you would decide which one to move forward with.
William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
"Choosing one product to move forward with is a challenging decision, especially if all of the proposals are strong contenders. In the end, I know I need to choose the product that has the greatest likelihood of achieving success and is in line with the company's business objectives. My first step is to evaluate the resources, including time and funding, required to develop and launch each product. Then I consider any similar products we've launched in the past to determine if the proposals are likely to follow similar trajectories. With that knowledge in mind, I select and recommend the product with the strongest chance of success."
Describe to the interviewer how you would evaluate each of the proposals and the criteria you would use to select the best one to move forward with. Keep your answer concise, but be prepared for follow-up questions.
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