When presented with alternative product proposals, how do you decide which one to proceed with?

"Choosing one product to move forward with is a challenging decision, especially if all of the proposals are strong contenders. In the end, I know I need to choose the product that has the greatest likelihood of achieving success and is in line with the company's business objectives. My first step is to evaluate the resources, including time and funding, required to develop and launch each product. Then I consider any similar products we've launched in the past to determine if the proposals are likely to follow similar trajectories. With that knowledge in mind, I select and recommend the product with the strongest chance of success."

Describe to the interviewer how you would evaluate each of the proposals and the criteria you would use to select the best one to move forward with. Keep your answer concise, but be prepared for follow-up questions.