Product Manager Mock Interview

Master 30 Product Manager interview questions covering prioritization, metrics, and product strategy.

Question 23 of 30

Our company makes products for both the general public and the B2B market. How would you market one product to both customer types?

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William Swansen
William Swansen

William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.

It is common for a business to have both consumer and business customers. The interviewer wants to know how you would handle developing a product that was meant for different types of customers.

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