Our company makes products for both the general public and the B2B market. How would you market one product to both customer types?

"I have experience developing products for both end-users and business customers. It is challenging to market a product to both customer types but it can be done; it just requires flexibility, creativity, and a well-outlined strategy. You might need to redesign a product to better fit the customer's requirements. Maybe you remove some purely aesthetic features and instead make the product more rugged for an industrial target market. You might change the packaging, or consider including extra replacement parts. And, of course, you would need to use different sales and marketing materials for each distinct market segment."

Your answer should mention the product changes you would make as well as the differences required in the sales and marketing of the product. If you have experience doing this, make sure to mention that in your answer.