What methods do you use to determine what customers want and need?

Provide examples of times in the past when you've performed this type of research. Share both the steps you took and what the outcomes were.

"The purpose of conducting customer research is to determine product positioning and to get a clear picture of the competitive landscape. The market research I have performed has helped to successfully launch several products over the past few years. I have administered surveys and questionnaires, and I am also experienced in evaluating data and analytics for quantitative results. Qualitative methods like focus groups, interviews, and customer observation have also been extremely useful tools for me in the past. Where appropriate, I have utilized secondary research tools as well, such as commercial and public sources."