Practice 26 Marketing Project Manager interview questions covering timeline management, stakeholder coordination, and campaign execution.
Question 13 of 26
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Maria Cheryl Harkins is a Talent Development Consultant with over a decade of experience in sourcing, qualifying, interviewing, testing, onboarding, and training.
When there's more than one captain on the ship, it's almost a guarantee that it will sink. When crafting your response, think about how you might establish your agency's authority in marketing. After all, the client did hire you for your expertise. A successful answer will address how you might guide the decision-makers towards the most reasonable, goal-focused, and data-driven decision.

Maria Cheryl Harkins is a Talent Development Consultant with over a decade of experience in sourcing, qualifying, interviewing, testing, onboarding, and training.
"I encountered a similar scenario when I worked at XYZ Agency. I was working with both the CEO and the COO on a website improvement project. During the mockup phase, we were on a call to review the photos to be featured on each of the service pages. The COO was really unhappy with the stock photos that the CEOs pre-approved. He thought they were generic-looking and weren't representative of their brand. They asked for time to review on their own further and get back to me as soon as they had a decision.
I thought everything through after we got off the call, and sent them a follow-up email. My concern was that if they sat on this decision longer, it meant the launch date would be delayed, and it was not the first hiccup the client caused during this project. Also, the COO was proposing to schedule a photoshoot for half of the pages, and that would not only be a further delay but additional cost for them. So I proposed to go ahead with the stock photos and launch as we intended. My team was working at a fixed project rate, and delays like this cost us a lot of labor hours. In the meantime, we scheduled the photoshoot and charged the client separately for it. Fortunately, they hired us on a retainer basis after that project, so we were able to swap the photos out ourselves."

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Written by M Cheryl Harkins
26 Questions & Answers • Marketing Project Manager

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