"When I started my project management career, we used MS Excel spreadsheets to track projects and we would attach them to project-related emails. So, you can only imagine my appreciation for software that's actually made for project management. I've used quite a few over the years, for example, Smartsheet, Click-Up, and Asana.
For marketing campaigns, I think Asana really works well because the portfolio feature gives me a bird's eye view of all of the campaigns I'm managing, plus I'm able to see my campaign metrics through a dashboard. It also has the capability to add files into comment threads, which helps centralize the feedback process for creatives. In addition, it's really intuitive and versatile. For example, if I'm managing an agile process, I can use the Kanban view. At the same time, if I'm managing a longer-term waterfall project, I can look at it as a Gantt chart."
