What project management methodology do you think works best for marketing campaigns? Talk about your reasons for choosing this methodology.

"There are quite a few methodologies that I've followed for marketing campaigns and I don't think one size fits all. If I'm handling an inbound digital marketing campaign with incremental targets, then I'm likely going to use a general Agile approach. That's because I'm going to be providing information such as site visitor numbers or engagement rates or back into the team and allow us some time to adjust our strategy moving forward. This way, we can improve our chances of success as we move along.

Branding projects work best with the waterfall method because the goals are concrete and the process is usually a template with a few adjustments here and there, depending on the client's needs or budget. I also like to use Scrum methodology when managing one brand's social media ad campaigns simultaneously. With Scrum, I'm able to assign individual sprint owners and delegate to them."