"Over the last few years, I've really leveled up in terms of communication and facilitation skills. I've had the opportunity to interact with owners and decision-makers from small businesses and enterprise-level organizations. The key to effectively relate to them is to understand their needs and address them. For example, when speaking with presidents or CEOs of large corporations, I find that they always look at the bottom line for their business. So I always present metrics, or anything that's very data-driven. When talking to them, I usually have a high-level approach and am more concise because they don't like to hear about the nitty-gritty. For small business entrepreneurs, I find that they respond well when I talk more openly. They want value for money and need assurance that you are working with them as a partner and are looking out for their business."
