Why do insurance companies spend so much on advertising?

How to Answer
Answer Example

You want to exemplify that you understand the importance of advertising and marketing within the industry. In really competitive industries, advertising is a way to try and increase customer and client engagement, build a brand, and stand out. You want to showcase that you understand the importance of this in making a company successful. If you've had any experience in contributing to marketing and advertising efforts before, discuss this also to further sell your ability to be successful with the company. A great fact to weave in is that according to an article on Contently.com, companies that invest at least 15% into advertising are more likely to see revenue growth of up to 20% year over year. Any facts or metrics you can research and include are great in helping to showcase your understanding.

"In competitive industries, advertising is incredibly important in helping to increase customer and client engagement, build a brand, and help companies stand out. You want to try and connect with potential and current customers and clients, and advertising is a great way to do that. Having worked both in sales and marketing, I have seen how important advertising is in helping to increase revenue numbers for a company. In fact, research has shown that investing at least 15% of revenue into advertising can increase a company's revenue substantially. I think any company that ensures they have strategic marketing and advertising plan and invests in this is going to be more successful."

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How to Answer: Why do insurance companies spend so much on advertising?

Advice and answer examples written specifically for an Insurance Sales Agent job interview.

5. Why do insurance companies spend so much on advertising?

How to Answer

You want to exemplify that you understand the importance of advertising and marketing within the industry. In really competitive industries, advertising is a way to try and increase customer and client engagement, build a brand, and stand out. You want to showcase that you understand the importance of this in making a company successful. If you've had any experience in contributing to marketing and advertising efforts before, discuss this also to further sell your ability to be successful with the company. A great fact to weave in is that according to an article on Contently.com, companies that invest at least 15% into advertising are more likely to see revenue growth of up to 20% year over year. Any facts or metrics you can research and include are great in helping to showcase your understanding.

Answer Example

"In competitive industries, advertising is incredibly important in helping to increase customer and client engagement, build a brand, and help companies stand out. You want to try and connect with potential and current customers and clients, and advertising is a great way to do that. Having worked both in sales and marketing, I have seen how important advertising is in helping to increase revenue numbers for a company. In fact, research has shown that investing at least 15% of revenue into advertising can increase a company's revenue substantially. I think any company that ensures they have strategic marketing and advertising plan and invests in this is going to be more successful."

Next Question