Why do insurance companies spend so much on advertising?

You want to exemplify that you understand the importance of advertising and marketing within the industry. In really competitive industries, advertising is a way to try and increase customer and client engagement, build a brand, and stand out. You want to showcase that you understand the importance of this in making a company successful. If you've had any experience in contributing to marketing and advertising efforts before, discuss this also to further sell your ability to be successful with the company. A great fact to weave in is that according to an article on Contently.com, companies that invest at least 15% into advertising are more likely to see revenue growth of up to 20% year over year. Any facts or metrics you can research and include are great in helping to showcase your understanding.