What sets USB apart from their competitors?
Aon's assessment will not just score you on each answer to each question, but on your collective performance throughout your interview, giving your recruiter a clearer idea of your experience level, and how invested you are in your profession and your industry. The aim of this question is to provide them with further clues as to why you'd prefer to work for them over one of their competitors.
There are several pride statements published across the UBS website which they use to distinguish themselves from the rest of their industry. So, familiarize yourself with their language, opinions, and how they present themselves to their clients. Doing so will assure their recruiter that you could be trusted to reflect their view when serving as a representative of their company.
In UBS's recruitment readiness worksheet, they have an exercise called "Employer's Wow Factor." This exercise challenges you to list 3 top competitors to UBS and to describe what's special and distinctive about them, how those competitors define their culture, and to contrast that from UBS. Going through this exercise will help you better understand how UBS differs "in terms of structure, products and services, global reach and core successes."
Here are some of the ways UBS distinguishes itself as an employer in its industry, which might directly impact you as a candidate: "We're proud to be one of the first banks certified by the EQUAL-SALARY Foundation for our equal pay practices. Check out our awards sites to see how we measure up in business and as an employer. Not a finance guru? No problem. We're not expecting you to be. We're here to grow with you. Focus on your strengths. If you share a passion for the industry, let us know. In particular, we actively support internal mobility opportunities for all employees and work to create a talent pipeline that stretches from graduate and international mobility programs for early career talent to targeted development for mid-level and senior leaders. In the process, we've become known as a great place to build a career."
"For starters, UBS is the world's largest and only truly global wealth manager. So that on its own sets them apart. Additionally, their policies on equal pay give them a leading edge, especially when recruiting talent. Which leads to having the greatest talent in the industry collaborating behind their doors. This is one of the primary reasons I want to pursue a career here, is their people. I want to learn from the best, and to be counted among them."
