Square Mock Interview
Practice 35 Square interview questions covering payments, product thinking, and seller empathy.
Question 31 of 35
100 people see a digital ad. 100 people don’t see a digital ad. Of the 100 who do see the ad, 10 subscribe. One ad costs $50. Should Square use digital ads? How would you determine this?
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Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
Case study questions aren't uncommon, and scenario-based questions like these are not intended to trick you. Don't overthink it. Keep your answer straight and to the point. Map out your thought process and demonstrate your reasoning skills for making such decisions.
Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
"Square would have spent 5,000 on advertising for a 10% conversion rate in this scenario. Thus, as the conversion rate is significantly higher than the average, I think we can assume that the ad used was likely effective and should be used again as marketing material."
Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"I would need more information before making a final decision. We are missing a key piece of information: the number of conversions from 100 individuals who did not see the ad and how defined the targeted audience was. A typical conversation rate for a Google ad, for instance, ranges from less than 1% to about 8%. If this percentage were in line with the experimental group, that would lead me to believe that the difference between the groups is not significant enough to warrant a portion of the advertising budget to support these digital ads."
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