Omnicom Group Mock Interview

Master 25 Omnicom Group interview questions covering agency culture, client management, and creative collaboration.

Question 17 of 25

What would you say to a client that is considering moving its media buying in-house? Based on what you know about our company, how would you convince the client to keep its media buying services with Omnicom Group?

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Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.

At some point, many clients consider moving their media buying in-house from an external agency. Sometimes it is to gain more control over its media buying and to gain cost efficiencies. Undoubtedly, some of Omnicom Group's clients may have considered the move or will so in the future.

When the situation may arise, Omnicom Group is looking for candidates who are prepared to convince the client to stay and continue its relationship. In your response, share what agency benefits you would highlight to persuade the client.

Helen Lee

"When trying to highlight the benefits Omnicom Group provides to its clients, I would discuss its decades of experience in the Media Buying area as well as the strong relationships it has built with various media outlets and platforms. Years of experience is not something that can be gained overnight, and it helps agencies make well-informed decisions based on lessons learned in the past. Strong relationships with media outlets and platforms are also something that takes years to develop and results in well-negotiated rates and ad placements."

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