What do you believe is the most significant upcoming trend in brand design?

Omnicom Group is often on the cutting edge of brand design and industry trends. Show the interviewer that you can keep up, but also that you have a genuine desire to be in-the-know. Perhaps you read specific blogs or books, maybe you have a favorite podcast, or are part of a design forum where you can learn from industry peers. Discuss how you research trends, and what you believe to be the best trend in design right now.