Omnicom Group Mock Interview

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Question 18 of 25

More third party apps are being developed for specific social media platforms. What third party apps are you aware of that provide added value in increasing the effectiveness of a particular platform?

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Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.

Knowledge and experience with third party apps in this area is valuable as a team member at Omnicom Group, as it is always looking for ways to broaden its product offerings. This is particularly the case as marketers are looking to get a higher return on their social media marketing dollars.

As you mention particular third party apps, be sure to discuss how it improves on a particular social media platform feature. Also point out how this app can provide value to social media marketing efforts.

Helen Lee

"Through my work experience with social media marketing technology, I am familiar with SocialDrift and Grytics. SocialDrift is a third party app for Instagram that automates Instagram interactions using machine learning. This app increases engagement with Instagram users through likes, comments and follows, ultimately increasing a brand's exposure on this social media platform. Grytics is an app that gathers data on Facebook groups that help businesses make better decisions on messaging and targeting to these populations. The app consolidates this information so marketers do not have to spend the time reading every post."

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