What industry related changes do you foresee in the next 12 months for Johnson & Johnson?

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Again, when asked similar questions that challenge different answers, you're being tested on your attention to detail (the subtleties of how this question is different from the others) and how you work under pressure. This question is designed to test your industry knowledge.

Although you do not want to reuse an answer to a similar question, you can expand on another answer, and use this opportunity to flout your knowledge. This is another excellent opportunity to start a conversation and build a rapport with your interviewer.

Don't put emphasis on how you feel like you've been asked this already. Don't stammer or struggle to come up with an example either. Prepare. Johnson & Johnson often announces industry changes they're pioneering such as, 'Johnson & Johnson Announces Plans to Separate Consumer Health Business.' Stay current on what they are announcing or doing and lead with that.

"I was recently reading about Johnson & Johnson splitting into two separate public companies and making a consumer product company that sells brands like Band-Aid and Tylenol its own entity. I would envision this being a huge change internally for your organization and for your industry competitors as well. Can you tell me how this may impact this department in the coming years?"

"With your recent success in rolling out a successful COVID-19 vaccine worldwide, I foresee Johnson & Johnson being a continued leader in bringing forward novel solutions in pharmaceutical, robotics, AI, and therapeutics. With this expectation, I can only imagine the huge pressure that is on your organization as a whole to deliver. After reading the Johnson & Johnson credo and the responsibility that you take in serving the public, your employees, and the communities that serve, I have no doubt in my mind that your organization is up to the task."

Anonymous Answer

"Due to this company having a diversity of products and because the changes in this industry are continual, I anticipate that Johnson & Johnson will increase their sales in individual or direct business. I believe that the company will be able to go directly to the customer instead of using big companies as a bridge"

Rachelle's Feedback

This is an interesting insight. If you read an article about this, be sure to cite your references so that your response has more validity.

"I recently read an article in The New England Journal of Medicine how pharma conglomerates are beginning to sell directly to individual consumers. This approach means going directly to the customer rather than using big box stores as a bridge. I found it interesting and am keen to learn more."

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Anonymous Answer

"I believe the ever-expanding world of technology and remote monitoring due to the coronavirus and the development of technology rapidly happening. I believe in the next 12 months Johnson and Johnson could greater expand their treatment and education. I look forward to seeing where the company goes."

Amanda's Feedback

This is a solid start that you can build on to make your answer stronger. Consider doing a little online research into recent pharmaceutical trends so that you elaborate on how you see the world of technology intersecting with pharmaceuticals in the near future. Then you can explain how those changes would create a challenge or opportunity for J&J.