Our goal is to be the top rated company in our industry. After researching Gulfstream Aerospace, what do you think we could improve on?
This question is a test of a candidate's company knowledge and ability to offer feedback positively and professionally. Candidates tend to struggle with this question, so it is also used as a test of a candidate's ability to perform under pressure.
"I have conducted a great deal of research on Gulfstream Aerospace, before meeting you today. I like your branding, and your online presence is strong. If I could make a suggestion, it would be to have a confirmation email sent to all online job applicants. I found the site a bit difficult to navigate and was not sure that my initial application went through successfully. Luckily, your HR department was amazing, and they called me just a few days later for a pre-screen interview."
"If you could improve on anything, I would recommend updating the website a bit more frequently and adding a blog for aerospace enthusiasts. Aerospace is a popular topic for research, and you could gain many website visitors by putting a greater emphasis on your online content."
If Gulfstream Aerospace, asks for your feedback on what they could improve on it is best to keep your answer positive and light. Be sure to start, and finish, your suggestion with a compliment on what they are doing right.
