Electronic Arts Mock Interview
Practice 33 Electronic Arts interview questions covering game development, creative collaboration, and player-first thinking.
Question 4 of 33
What is a freemium game and how has it revolutionized mobile gaming?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer wants to gauge your depth of knowledge when it comes to mobile gaming, and the pricing strategies available. As you likely know, freemium is a pricing strategy where the mobile game or app is a free download; however, users can pay for additional, premium features. Explain what you know freemium to be, and discuss how you think this strategy has changed the mobile gaming industry.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"My favorite example of a freemium game shaking up the market would be Pokemon Go. I recently read that the game has earned nearly 2 billion to date and is still going strong at around 2 million in revenue per day. The success is, of course, in part to Pokemon popularity as well as the excitement surrounding augmented reality; however, I think being a freemium model has also helped. People love free apps, but they will often pay to avoid ads, interruptions, get the extra Pok? Coins, and more. Freemium is the first pricing model to allow for impulse purchases."
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