Practice 33 Electronic Arts interview questions covering game development, creative collaboration, and player-first thinking.
Question 15 of 33
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
When you can understand how companies best make money in the mobile gaming industry, it's much easier to develop games that are responsive to that particular goal. The interviewer would like to see that you understand there are a variety of ways to earn money from a mobile game. If you have played any of the games created by Electronic Arts you should be able to identify which methods they rely on for making a profit, allowing you to bring that up in your discussion.
Some earning tactics are:
- Charge per copy
- Monthly subscription
- Pay-per-play
- Ads and sponsorships
- Micro-transactions

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I have played your most recent mobile game and saw that you use a blend of ads and micro-transactions to drive profits. This method is one that I appreciate the most because it gives people the option to play the free version, interrupted by ads, or a paid version should they prefer. I am also aware that pay-per-play subscriptions are very popular in the mobile gaming industry."

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Written by Rachelle Enns
33 Questions & Answers • Electronic Arts

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