How do you believe we can continue to compete against other new coming fast food restaurants, like Chipotle?

Chipotle is a popular restaurant that also prides itself on offering fresh ingredients. Think of some of the features that make Chick-fil-A successful. Maybe it's the little touches like fresh flowers on the table and free cookies for kids. Or maybe you think their menu items are better than their competitors. Mention these unique features in addition to any suggestions you may have.