Most career-minded professionals will run their careers as they would their businesses. They are driven by personal and professional growth with a drive to expand their experience level and skills. They typically draft a five-year career plan, similar to a five-year business plan. Periodically, they will modify these goals to hone in on their targets while tracking and establishing trends and external influences. They'll also establish core values and a mission statement for themselves. This provides a means to navigate and identify the right like-minded potential employers and clients who stand to further your goals rather than set them back. Therefore, your hiring manager would like to know if you have a personal motto or mantra which informs your conduct. Consider this your credibility statement, codifying your integrity and professionalism.