QUESTION 24 OF 32

We put great effort into being the best in our industry. In your opinion, what can Bath and Body Works do to remain competitive?

Be sure to keep your reply upbeat, non-critical, and finish with a positive remark. The interviewer is looking for some light insight from you.

"The consumer products industry is quite competitive; I'd say your number one task for staying on top of your field is continuous improvement and competitive landscape scanning. Always looking for ways to improve Bath and Body Works' products and processes, while at the same time staying up-to-speed on what competitors are doing so that you make sure to stay one step ahead."

Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.

Anonymous Answer

To remain competitive, bath and body works should continue to cater to their primary customers by surveying them to know what their favorite scents are or what they think the store can improve on so they won't feel inclined to look to another company. So the company can grow more loyal customers who feel essential.

Rachelle's Feedback

Good suggestion! Customer surveys either uncover new customer needs or confirm what a company is already doing right / can improve on. Nice work!

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We put great effort into being the best in our industry. In your opinion, what can Bath and Body Works do to remain competitive?

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