Our projects have a multi-stage approval process. How would you ensure that your projects do not experience lag or delays due to approval?
Review and approval delays are a common problem within creative projects. Interviewers ask this question when they anticipate a creative project manager will need a solid strategy for ensuring their team's deliverables flow through review and approval seamlessly.
Remember to describe a process that proactively mitigates delays and offers a solid strategy for dealing with delays in the event they occur. Interviewers appreciate candidates that can demonstrate both strategic thinking and tactical action plans within their response.
"The first thing I would do is work to fully understand the process. I would want to know what systems are used, how notifications are handled, and which people and roles are involved. Additionally, I would want to know if there are any exception cases that allow for an alternative process.
After that, I would get to know the people involved in the process. Everyone has their own unique communication and working style and I always do my best to account for the preferences of others. For example, if a senior creative director needs to approve a promo and they are known for delays, I may reach out to them the day before I anticipate an approval request going out to let them know that it is coming.
Finally, I would keep an eye on the review and approval process while it is in flight. Most companies I have worked for have a system that shows the status of approvals, and I would check in regularly to ensure I am aware of any lags in approval. In the event there was a delay, I would reach out to the individuals involved and ask them to review the deliverable or identify an alternate that can approve in their absence."
