What could Universal Music Group do to increase record sales for our lesser-known artists?
Universal Music Group knows very well how to promote their lesser-known artists; however, they want to see if you can think creatively. The way you respond will also show the interviewer what you know about record labels and how things operate in the music and entertainment business. Discuss how you would use the marketing trends of today to boost new artists' exposure.
"The internet has opened endless possibilities when it comes to new artist promotion. If I were to put a plan into place for increasing record sales for lesser-known artists, I would begin with social media marketing efforts on YouTube and Instagram; primarily with Instastories. I would also seek out a collaboration between the new artist and a better-known artist from the UMG or sister label."
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Anonymous Answer
Thanks to the internet you can target your audience directly even if you're a small creator. So many different ways to promote a lesser-known artist but here is one, there are look-a-like audiences you can tap into, if you feel your music is similar to the weekend, you can target his audience that mirrors his demographics, and do a 30/60/90 press rollout to build awareness to you or your brand.
Marcie's Feedback
Interesting! That sounds like a neat strategy to use. (Can you go into more detail about what the 30/60/90 press rollout would look like?) Don't hold back, though! Consider mentioning other potential ways the company could increase the record sales of its lesser-known artists (like using social media marketing, including platforms like YouTube, Instagram, and TikTok; collaborations between the newer artists and more well-known ones; partnerships with podcasts, music blogs, and online publications; etc.) Strive to impress the interviewer with your creativity and knowledge about both music and marketing. Good job!
