QUESTION 19 OF 30

How would you market an artist when you do not enjoy their work?

Without explicitly discussing any artists that you do not care for, try talking more about the approach you would take if Universal Music Group asked you to help market them. Setting your musical tastes or personal preferences aside, would you work hard to ensure this artist got the most out of their record deal?

"I understand that not everyone at UMG will like absolutely every talent that is signed. That's just part of the job, and it's good to have preferences when it comes to taste in music. That's part of what makes us unique. If I were asked to market an artist whom I did not particularly enjoy, I would work just as hard to market and promote them as if they were my all-time favorite. Through the process, I would likely develop a new appreciation for the work!"

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Universal Music Group Mock Interview

How would you market an artist when you do not enjoy their work?

Unlock all 30 Universal Music Group questions

30 Universal Music Group Interview Questions & Answers