"During my career, I've utilized many sourcing strategies. These have included email blasts to competitors, attending industry events and re-branding to help recruit. But to me, the importance of uniqueness in sourcing is what truly sets an organization apart to attracting top talent. My current organization was having trouble recruiting engineering staff for many years. We attended events, we discretely contacted high profile engineers from across the country and sent out recruitment postcards to members of one of the engineering societies and none of those strategies work. Basing off of past experience, we started a networking campaign among our current engineering staff by doing some recruitment training for them over the course of a couple team meetings. We also approached executive leadership about creating a referral bonus for the engineering staff. Based on the great job satisfaction of our staff, the networking campaign led to four hires within the first six months and truly showed me how powerful expert to expert networking could be."