Tell me about your most challenging sale as a Real Estate Agent. What sales methods did you use to close the deal?

"My most challenging sale was a duplex for sale by a developer when our economy was lagging. It was a high-end property, and few people had a healthy budget. I created a simple but individual website for the property. The website itself created a personality and overall feel for the project. This site created a draw and helped me gain a strong email list, and, from there, I sent out strong branded marketing materials with every touch-point. The duplex sold within 30 days, and I was thrilled with the results."

"Last year, I was asked to take on a large multi-family project with an incredible amount of features; however, the location was not ideal for most working professionals. I took the 'small town feel' approach and created a stunning downloadable whitepaper about the development, which my website visitors could instantly download and share. The whitepaper showed renderings of the family-focused lifestyle that would be present in the new neighborhood and created a feeling that these working professionals knew they needed at the end of the day. The project sold out in record time. I will undoubtedly use this sales approach again!"

Remember to discuss any tools or technology you leveraged to close the deal. Redfin is clear about its reliance on technology to assist buyers and agents, and interviewers value candidates who demonstrate they know how to integrate technology into their process.