REI seeks to 'educate, inspire, and outfit customers for a lifetime of outdoor adventure and stewardship.' How would you incorporate this model into your customer service strategy?
At REI, we work hard to make sure that our customers are equipped with the knowledge and gear necessary to enjoy all of their outdoor adventures safely. How would you make sure that your customers at REI receive the best service from you?
"I love being outside and am eager to encourage others to find joy in the outdoors -- but I also know that many people don't know how to enjoy their time outside safely. One way I would provide the REI customer with the best service is by encouraging any aspiring or inexperienced outdoor adventurer to take one of REI's great classes to learn more about how to enjoy their adventure safely, taking into consideration all of the experience and know-how of the great team of educators at REI."