Name something unique that you bring to the table.
"Well, aside from what you know and have seen on my resume, I'd say something that I have which others don't, at least not in the way I do... is that I have a pretty great attitude, regardless of the work I perform. I have a proven track record of motivating those working around me. I am the team's cheerleader, an enemy to none, and a friend to all. That combined with my hard skills and on-the-job training and leadership skills, I consider myself poised as a desirable candidate."
Coming across as overly confident could make you seem arrogant, whereas being too humble can make you seem insecure or underqualified. This is an opportunity to align your values and motivators with the work culture of their brand. What they're looking for is a convincing sales pitch.
The qualifications of the other candidates and their interview performances will remain a mystery. Therefore, there's no point in competing with them when you deliver your answer. The only thing you have to go on is your own merits. If you have an unparalleled skill set that proves you as an asset, don't leave that on the table. Offer insights as to how grounded and well-rounded you are. If your noteworthy merits have contributed to your past employers, sing your own laurels by detailing how. The more tangibles you can deliver, the better.
