The internet is constantly changing the conversation between Holiday Inn and our customers. What are your thoughts on the use of social media marketing platforms such as Facebook, Twitter, and Instagram?
The truth is that we live in a digital age, where guests are interacting with businesses more and more via online resources. A company must adapt to these new methods of technology to get its brand presence in front of consumers. The interviewer would like to know that you are savvy when it comes to the reach of online marketing. Talk about how you have seen social media marketing affect your current or previous employers. Reassure the hiring manager of your exposure to social media and your willingness to embrace new forms in order to promote the Holiday Inn story.
"I see that Holiday Inn has a strong social media platform. You are very engaged with your followers and customers. I feel that social media marketing has influenced companies to react faster and more openly to customer complaints - which is great. That type of almost instantaneous response can go a long way to fixing a problem and keeping a guest as a loyal customer. I am 100% on board with where social media marketing is taking the hospitality industry, and I think that Holiday Inn is doing a great job with online brand management."
