What does the term personal branding mean to you? Are you satisfied with your personal brand?

Personal branding has become a hot topic in the world of recruitment and job search. When you present candidates to your client, they will surely check out their online presence and overall public persona.

Talk to the interviewer about the efforts you take to ensure that your candidates have a clean and concise online brand. Next, discuss the level of care you have put into your own personal brand. The interviewer would like to see that you put into practice what you teach! Discuss the importance of personal branding and how you feel about your brand as a recruiter and a job seeker.

"Personal branding is a significant topic, especially with so many online platforms where a person's life can be on display. I guide my candidates to have a cohesive brand on LinkedIn and their own personal website. I also encourage candidates to have a private Instagram and Facebook profile, keeping in line with a professional appearance. I have spent a good amount of time crafting my brand, and I am pleased with my approach. I believe my brand message is clear, and the bio I created for my LinkedIn profile has garnered me a fair amount of attention from candidates, clients, and competing recruitment agencies."