The interviewer wants to hear that you are passionate about working at this company. What attracted you to apply? Does the company have a great mission and vision? Do they have the best reputation in your area? Have you heard great things about working for them? Do you have friends who work for the organization? Or, maybe you have had your eye on the company for a while due to their great family oriented lifestyle and excellent benefits. Whatever attracted you, share it with the company. Your passion will automatically come through in an honest response.