Whether or not you have experience in creating email newsletters, focus on letting the interviewer know you'd be happy to work on this type of project. If you have experience, describe it. If you don't, focus on demonstrating that you know the key components of creating effective email newsletters.

"My current company uses email newsletters for two audience segments, and I'm a key contributor to one of them. The newsletter I'm involved with is emailed monthly to our "active" customers, which is determined by how often they log in to the website. I focus on conveying the message 'You're important to us!' throughout the entire newsletter. Sometimes I do that in an obvious way, for example, 'We're sharing this new product/promotion/freebie with you first.' Other times it's more subtle, like when I include a section asking for feedback via a poll. I enjoy working on email newsletters because of the continuity. They are sort of like a never-ending campaign!"

"I haven't worked on any email newsletters, but I'm familiar with how to develop copy for one. The best email newsletters aim to build relationships with consumers by focusing on their needs and interests, and this is an area I consider a strength. I'd welcome the chance to be involved with an email newsletter project!"