CRO Specialist Mock Interview

Practice 25 CRO Specialist interview questions covering A/B testing, funnel optimization, and conversion strategy.

Question 7 of 25

What research tools do you use to determine what to test?

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Ryan Brown created and launched MockQuestions in 2008.

Conversion Rate Optimization often requires a lot of software. Questions like these help the interviewer determine what additional expenses might be associated with your hire and whether or not you have experience in the tools they already use. Explaining how you'd use these tools to enhance your performance is crucial.

Ryan Brown

Ryan Brown created and launched MockQuestions in 2008.

"I use CrazyEgg, Zarget, HotJar and similar tools to monitor heatmaps and interaction prior to and during A/B tests. It's very important to qualitatively analyze pages prior to testing so that we're not analyzing parts of the page that seem to be performing adequately."

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