CRO Specialist Mock Interview

Practice 25 CRO Specialist interview questions covering A/B testing, funnel optimization, and conversion strategy.

Question 5 of 25

How many tests do you run on a landing page to ensure its optimized?

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Ryan Brown created and launched MockQuestions in 2008.

This question dives into the methodology behind your conversion rate optimization. Being able to answer this question sufficiently doesn't necessarily mean giving the correct number of tests, but, instead, showing that you have a plan. Knowing your own process for conversion rate optimization, and explaining it here, will ensure that you don't 'float' between projects that are showing increasingly diminishing returns.

Ryan Brown

Ryan Brown created and launched MockQuestions in 2008.

"As long as tests are still producing results, we'll continue running them. Typically, there are seven major elements on a landing page that need to be tested. I typically recommend seven tests as a minimum and an average between 15 and 20. It's not worth continuing if you can't achieve better than 5 or 10% lift from your previous conversion rate in two consecutive tests."

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