CRO Specialist Mock Interview

Practice 25 CRO Specialist interview questions covering A/B testing, funnel optimization, and conversion strategy.

Question 19 of 25

Describe some microconversions that you might use inside a shopping cart.

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Ryan Brown created and launched MockQuestions in 2008.

This question is intended to tease out your deeper understanding of conversion rate optimization. Microconversions are actions-which-lead-to-conversion. For example, if your customer receives an email with a link in it to a purchase page, clicking the link and making a purchase would be conversions. In this case, a microconversion might be scrolling the page (e.g. not immediately bouncing) or submitting payment information.

Ryan Brown

Ryan Brown created and launched MockQuestions in 2008.

"Some common microconversions for shopping cart optimization would be things like setting product quantity, adding shipping or billing information, or adding a payment method. These actions directly indicate that the user is closer to purchase than they were before, so they're microconversions."

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