There is a lot of ground to cover on their website, as the breadth of information on their website is extensive. So feel free to inform them that you read every bit of information available on every page. Share the notes you've taken on what you were most curious about or most identified with. Use those points to generate conversation and to ask more questions. That will convey to them that you put a lot of consideration into your application and that you aren't just playing the numbers game. Assure them you put a lot of thought into your application.
