Your admissions interviewers are curious about how you'll distinguish yourself from what's written on your CV and school transcripts. This question is an opportunity to give them a glimpse into your personality and motivators while showcasing that you're a good fit for their school and program. On their website, you can find their mission statement, "Preparing the Next Generation of PA Leaders." When examining it closely, you'll notice several of their keywords, such as "forward-looking and innovative." Describe yourself in terms they can relate to, presenting yourself as embodying the qualities they value in their student body. Doing so might present you as a memorable candidate.