When composing a unique sale proposition to persuade the interviewers that you are the right prospective student for their university, it's worth considering your personality and soft skills and how your drive, motivators, and values align with theirs. Some of the values they celebrate, as mentioned in the letter from the dean, are respect, diversity and inclusion, integrity and authenticity, innovation, and personal and professional accountability. But that's just the tip of the iceberg. So perform your research and put together your unique value proposition. Your answer should be unique so that you are a memorable candidate!