Describe the typical Viking River Cruises customer, and the type of vacation they are seeking.

"I understand that the majority of your customers are upper-level income earners, mostly married, ages 45 and over. I have also read that many of your customers come back for a cruise every three years which is an excellent rate considering the planning and cost associated with such elaborate vacations. I would say that your average customer is seeking a blend of adventure and luxury. Is this correct?"

"I have been on a couple of cruises through Viking River Cruises and found that your cruises are very family oriented. My research tells me that your customers are seeking a vacation out of the ordinary, where they can leave their cares at home. Is this accurate to say?"