The pharmaceutical field has been constantly innovating and changing since morphine was first developed in the early 1800s. Novo Nordisk has been at the forefront of many innovations in the industry as well, from becoming one of the first mass producers of insulin for diabetes in the 1920s to developing the first insulin using genetically engineered yeast cells. It will be important for your interviewer to know that you have a deep passion for overall innovation in the industry. If you need to before your interview, be sure to research some of the biggest advancements in the field in the modern years and come to your interview prepared to speak passionately about what you feel has been the biggest. There is no right or wrong answer here as long as you speak from the heart.