In your opinion, how can Human Rights Watch continue to leverage social media in its fundraising efforts?

"I was the social media marketing lead for Company ABC for approximately eight months while we back-filled a marketing position. I feel that small and fast fundraising goals work well on social media. The efforts don't necessarily need to be solely financial focused either. For instance, if you look at the ALS Ice Bucket Challenge. Not only did it raise an incredible amount of funds - but it also raised a huge amount of awareness of the disease."

"I was very impressed to see Human Rights Watch's massive social media following on Twitter, Instagram, and Facebook. The posts are an excellent blend of informing readers about specific human rights abuses around the world and offering them opportunities to contribute to making a difference. And if they can't contribute financially, they can simply share the post to raise awareness. As an avid user of TikTok, I am constantly editing and uploading videos to their platform, and I think that platform is an opportunity to connect with Gen Z, perhaps beginning the process of stewarding supporters among their generation."

Remember that while smaller nonprofits might not have a devoted social media staff person, larger nonprofits like Human Rights Watch have a strong social media presence already. Instead of attempting to reinvent the wheel, show your knowledge of Human Rights Watch's current social media presence by sharing ideas you have for engaging new demographics or boosting the engagement of current followers. It could also be useful to highlight any specialties that make you unique, such as the ability to edit videos.