Tell me about a time when you had to deliver difficult news to a customer.
There is often a disconnect between the needs of a client and the solutions that technology teams can actually deliver. Product managers are frequently called upon to moderate negotiations between the involved parties. Interviewers ask this question to ensure that a candidate has the necessary soft skills to understand their client's frustrations and develop alternative options to address gaps as necessary.
Remember to detail a situation in which you were able to provide value to your customer in addition to delivering difficult news. Interviewers value candidates with experience in delivering smart and valuable workarounds in suboptimal conditions.
"I had a customer who needed to automate a time-intensive data entry workflow by integrating with our company's payroll system. I had previous experience with this type of automation and knew that this initiative would add value in terms of time savings, accuracy, and employee satisfaction.
I facilitated meetings to discuss the integration possibilities with the technical team responsible for payroll. I was informed that they were in the process of reviewing a replacement payroll system and my project would not be eligible for consideration until the new system was in place. I knew that this meant it would be a long time before my client could meet their goals, and that they would be frustrated.
I developed custom reporting solutions using Excel and other tools that saved time and eased pain points until they were allowed to integrate with payroll. I also suggested workflow changes and shifts in duties for some of their staff that would streamline the process. I explained the situation fully and my client appreciated that they were understood and that my team and I were willing to do whatever we could to help while they waited to integrate."
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