In your opinion, what is the biggest difference when it comes to selling low end and high end products?
Assure the interviewer that you understand the approach required to sell Burberry Group plc products successfully. Compare the sales of lower end products to luxury products and discuss what you feel is the most significant difference when it comes to closing the deal.
"In my opinion, the most significant difference in selling high-end products is that you must have incredible product knowledge. You need to show value and display why your product is superior, and also why the luxury is worth the price tag. With Burberry Group plc, the brand story is exceptional and the fact that you have been around for so many years is incredible."
"The sales system needs to be more precise, and the sales process may be slower when it comes to selling high-end products. One must give exceptional service, no matter what the price range is of the sale; however."
