How do you think we can be more innovative at Burberry Group plc?

"I know from my research that Burberry Group plc puts a lot of effort into gaining momentum from millennial customers. This demographic is highly technical and constantly in touch via social media outlets. I would consider creating more consistent hashtags and additional hashtag-driven contests for social media. The customer could take photo's with your product, and they would post it on their social media accounts. You can never have too much exposure to places like Facebook, Instagram, and Snapchat."

"It's difficult for me to provide feedback on innovation without having worked here; although, there is always room for improvement, in any organization. I find your branding to be very clean and energetic. One suggestion I would make would be to advertise more on less traditional platforms such as Spotify or social media."